Samples of GrowthRoute's work

Social media for lead generation might be all the craze out there, but many businesses I know have little to show for their investment in it, or have yet to get started.

The trick is that social media in isolation of other lead generation techniques does not work too well.

See, social media is not designed to generate leads: that’s a by-product. But it works great upstream and downstream of other lead generation techniques.

With Socialize©, your team and I identify how social media can best work for you, and implement it right away, as part of the workshops’ assignments.

Interested in trying it out? Just get in touch through linkedin, twitter, facebook, or good ol’ email (you can use the “quick email” button on the left of that window).

MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. Read the rest of the post here »

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Renewable energy business in Ontario has taken off, thanks to a well thought-out Green Energy Act (see my article Could Ontario be the next Germany? in Renewable Energy World magazine on the topic, in the specific context of solar power). A financing organization retained GrowthRoute in order to conduct emergency due diligence review on a series of micro-hydro projects. Read the rest of the post here »

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This American manufacturer of geothermal heat pumps and photovoltaic heat recovery solutions contacted me after reading my article Consolidation and Integration in the Solar PV Business, in order to create a financial and product specification model for a new product.
Read the rest of the post here »

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A serial entrepreneur at a stealth startup in social semantics (try to repeat those last words quickly…) contacted me to assist with product development and go-to-market activities. Read the rest of the post here »