Our vertical expertise

We worked primarily with web, cleantech and ehealth ventures, and developed industry-agnostic methodologies.

Although our functional specialties are effective with most emerging technologies, we not only pride ourselves in a good understanding of the technologies we work with, but it is also a key requirement for the success of our approach.

emerging spaces we have direct experience with

We have applied and further developed our vertical expertise to client projects in the following areas:

• Clean technologies: including renewable energy (solar photovoltaic, geothermal) and water technologies
• Web services: web 3.0, semantic web, linked data, tagging, web content management
• eHealth: online management of medical and pharmaceutical purchase orders, inventory and supply logistics

spaces we are currently developing or planning to develop

We are actively seeking to extend our expertise to the following fields:

• Mobile applications
• Knowledge management: text extraction, knowledge visualization technologies, content management, navigation, multimedia content management

We also look forward to applying our functional expertise to the following areas:

• Embedded web: RFID tagging, sensors
• Data conversion technologies e.g. speech-to-text, text-to-speech
• Cloud computing
• Life sciences

other spaces we have professional experience with

We have acquired direct experience in other fields, which we would be delighted to leverage for client work:

• Other environmental technologies: solid waste, grid management, air pollution control
• Financial services: commercial and personal banking, wealth management, banking IT project administration, bank organizational transformation, trade finance
• Consumer retail: electronics, big box
• Food and beverages: food processing, agricultural commodities trading

Market insight capabilities

Previous industry expertise is useful but it also has a downside: the Knowledge Curse, as described in the book Made to Stick. Knowing too much about something can make it difficult to communicate things in simple terms that non-experts can understand, and to look at new opportunities with fresh eyes.

Experience has taught us that what is more important is the ability to quickly acquire a solid understanding of core technological capabilities, and how they relate to a company's value proposition and competitive advantage.

At Growthroute, we believe this is one of our core skills. And to educate ourselves as fast as possible, we have also secured access to top-tier market information resources. Whichever the technology, you can trust that we will learn about it quickly, apply our functional experience to it, and deliver outstanding results - as all of our clients will confirm.