digital
Market breakthroughs for startups and new products
- Product-market fit workshops
- Product launch support
- Feature definition & prioritization
- Financial modeling
- Data analysis (Excel, SPSS)
- HTML, PHP, CSS, JS, Wordpress product development
- User/customer discovery
- Market validation (premium research sources)
- Pragmatic Marketing
- Agile Programming
- Usability review & testing
- Pre-launch sales
- Business model generation
- Product management
- And more...
- Product marketing workshops
- Thought leadership strategy
- Lead generation initiatives
- Multichannel campaign management
- Community development
- Acquisition of key endorsers
- Sales proposal optimization and automation
- Media outreach
- Distribution expansion
- Website (PHP, MySQL, HTML, CSS, JS)
- Wordpress blog
- Database marketing
- Social media presence
- SEO & SEM
- Branding
- And more...
- Investment / strategic partnership decision
- Roadmap development
- Investment readiness program
- Valuation
- Financial models
- Pitch deck development
- Pitch delivery coaching
- Investor & partner shortlisting
- Networking and introductions
- Due diligence reviews (for investors)
- Agreement terms negotiation
- Distribution agreement
- Strategic partnership management
- And more...
- Sales process training
- Leadership coaching
- Sales team development
- Talent sourcing and evaluation
- Compensation structure
- Performance management process
- Management dashboards
- Marketing automation (Eloqua & others)
- CRM system development (MS Dynamics, Zoho)
- Market entry / exit planning
- International expansion
- Merger & acquisition support
- Company turnaround
- Interim management
- And more...
now featured
Greg Boutin was instrumental in positioning a shared 
client for a successful angel financing round.
work samples
latest updates
Emotional intelligence and startup fundraising (“Pathos”)
June 27th, 2011
GrowthRoute’s new site and blog launched today
June 9th, 2011
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