How is Growthroute different?

We marry the expertise of a confirmed tech venture founder with the discipline of traditional consulting firms, less the drawbacks.

The best partner of tech ventures, without fixed costs

Blue ocean ventures and blue chip companies have very different needs. Traditional consulting firms are not designed to address those well, because their expertise is in larger companies and they carry high fixed costs. Ex-venture employees can provide added value but offering them permanent positions is expensive and risky - and their expertise is often limited to some specific functional or vertical area.

We designed Growthroute as the antidote to those problems. All our actions are aimed at turning innovations into money-making solutions. Our strategies develop new markets. Our marketing and sales processes invite exponential volumes of new business. Our approach is engineered from day one to enhance not just our clients' revenue, but also their appeal to potential investors and their valuation.

We do it well, we do it fast, and we save ventures money through our unique outsourced executive model. Because all we do is helping tech entrepreneurs, every single day.

Traditional consultants do not understand tech entrepreneurs as well as we do

Traditional consulting firms have high fixed costs, limited flexibility and often a poor understanding of the unique needs of businesses built around a radical innovation imperative. Their consultants, who tend to have limited experience with new ventures, put too much faith in past trends, benchmarks, and conventional, passive, and expensive marketing - resulting in pricey recommendations that often prove inapplicable.

All this can take a client in the wrong direction, an issue that often proves fatal to the venture. We are convinced the poor ROI of those business consultants is one of the key reasons why most tech ventures shy away from them, and often are not investing enough in achieving their business objectives.

Like another venture founder, just better

Ultimately, Growthroute acts very much like an additional business-side founder, with some extra advantages:

• Growthroute comes equipped with structured, proven processes and a talented pool of pre-selected providers in the form of the Cloud Consulting Network.
• Growthroute costs less, because the venture only pays for the time it uses, and it is all included in our fees: forget all the administrative and social overheads, as well as supplies such as computers, desk etc...
• Growthroute effectively covers all of the business-side requirements of the start-up, whereas a single individual is often less deeply familiar with some parts of it.
• Hiring someone is risky, especially at C-level: that's why the failure rate of such relationships is so high. With Growthroute, the only commitment from ventures is to facilitating the successful completion of their business objectives. If things don't work out (which is rare), there is no severance or bad feelings to deal with.
• Growthroute is incentivized to succeed project by project, whereas an additional founder's compensation relies on a broader formula based on the overall success of the company. We even share that company risk thanks to our unique compensation model.