At last, my new site and blog are up! It has taken over a year to conceive and create, essentially because I was also busy helping other entrepreneurs the whole time and wanted to code that site myself.
Hopefully … Read the rest
Read the full post »
GrowthRoute was born in 2008 to structure my activity as an independent practitioner. As a "start platform" for ventures and products, it is engineered to help growth companies realize major market breakthroughs.
Since then, multiple technology companies have entrusted me with dozens of missions. At the root of that success? A unique collaboration model.
First, I always seek to get "skin" in the game and align incentives by investing in collaborations through sweat equity and even seed funding. That particularity has made GrowthRoute a de facto "virtual incubator" partner - but one that's by your side on the frontlines, not letting you do all the heavy lifting.
Then, GrowthRoute also takes an open, pragmatic approach to achieving results, by building and managing teams of independent contributors on a modular basis (expand that topic by clicking here).
It is not because teams don't work hard that the start-up and new product mortality rate is high: it is because they work hard on actions that do not make much difference (click here for expanded thoughts on that point).
That's why, to increase the probabilities of success of your venture or product, I focus first on identifying and creating real breakthroughs.
Mix all the above ingredients, add focus and hard work, and you get results that consistently make a difference in a company's trajectory.
In sum, through GrowthRoute and on-demand experts, I drive market breakthroughs.
Your turn to tell me about you. Use the "quick email" button on the left side of the screen to send me a note. I look forward to hearing from you and hopefully partnering with you soon.
Greg Boutin
Founder, GrowthRoute